Portfolio archive
All work
The complete professional portfolio, organised as reusable projects that can appear across multiple disciplines.
16 projectsBloomstruck
A spring–summer campaign that turned a familiar floral cue into a playful, ownable brand universe.
Buddy Beyond Study
Reframed the study desk as a child’s everyday companion for play, creativity, rest and learning.
Step Into The Future
A minimal, tech-forward campaign language for showcasing large appliances through a futuristic lens.
Summer Electronics
A summer electronics campaign that brought a sense of exploration into a period when customers were largely restricted at home.
Connected Homes
A content ecosystem that simplified smart-home technology for customers with different needs and levels of expertise.
Bewakoof Studio
Everyday comedy scripts built around relatable workplace, relationship and topical situations.
Appliance Video Programme
A scalable video programme designed to make large-appliance purchase decisions easier.
Creators United
Emcee and award-show scripts for the inaugural edition of a two-day creator festival.
Bandersnatched
The history of interactive storytelling—told as an interactive story.
HallyuTalk Awards
Research-led scripting for the inaugural edition of a fan-voted K-culture awards show.
Durga Pujo Mood Film
An influencer-led festive mood film for a premium menswear brand.
Car Insurance Claim Walkthrough
A clear process walkthrough showing what happens after a car accident when the customer has motor insurance.
Can Love Survive Technology?
A long-form feature examining how digital behaviour has changed dating, intimacy, communication and breakups.
TechOnCLiQ: Stop Motion
A conceptual social property that presented appliances and gadgets through witty, memorable stop-motion formats.
High-End TV Buying Guide
A social-first overview of the must-have features customers should consider when buying a high-end television.
April Fools Concept
A topical April Fools’ Day prank concept created within the brand’s communication guardrails.