HallyuTalk Awards

Research-led scripting for the inaugural edition of a fan-voted K-culture awards show.

Video

HALLYU / SHOW

Challenge

Write for a highly informed fandom while keeping the show accessible, energetic and category-appropriate.

Approach

Researched K-culture vocabulary and references, then incorporated them into concise award-show scripting.

Outcome

Delivered scripts with culturally relevant references and a tone aligned to the audience.

Inaugural edition of India’s first completely fan-voted K-culture awards show
Appropriate K-culture references and vocabulary incorporated after due research.
Overall campaign had a 275mn+ reach and 11mn+ engagement.

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