Concept for April Fool’s Day Prank from TATA CLiQ, aligned with brand guidelines while also being engaging.
Create a topical idea that felt playful and surprising without becoming disconnected from the brand.
← All work
TATA CLiQ · Concept & Social Content
April Fools Concept
A topical April Fools’ Day prank concept created within the brand’s communication guardrails.
APRIL / FOOL
Balanced a recognisable prank format with brand-appropriate language and product relevance.
A social execution that used the occasion without relying on an unrelated meme or generic joke.