ChallengeExplain interoperability and make an unfamiliar category easier to understand and shop.
ApproachStructured purpose-led product combinations, site journeys, CRM communication and expert-led video content.
OutcomeA holistic education-to-commerce experience rather than a collection of disconnected product messages.
For TATA CLiQ (2019)
A holistic campaign aimed at establishing TATA CLiQ as the leader in the smart home segment in India’s e-commerce scene. Some key highlights:
- Custom product combos based on purpose, expertise level and popular products
- Multi-channel communication on site and CRM
- Expert interview with Rajiv Makhni, Tech Influencer
Digital Assets
Site Pages
Emailers
Videos
Full playlist of informative videos created for this campaign
Interview with Rajiv Makhni
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