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TATA CLiQ · 2020–21 · Content & Video

Appliance Video Programme

A scalable video programme designed to make large-appliance purchase decisions easier.

VIDEO / 55
Challenge

Translate technical product information into concise, useful video content across a large catalogue.

Approach

Created a repeatable format for shoot-based and stock-led explainers, balancing information density with customer clarity.

Outcome

55 videos delivered: 15 shoot-based and 40 stock-asset-led videos.

  • Part of the Large Appliances – Product Description Page revamp project
  • 55 videos, including 15 shoot-based and 40 stock-assets based videos
  • To help the customer make a well-informed buying decision easily
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