Step Into The Future

A minimal, tech-forward campaign language for showcasing large appliances through a futuristic lens.

Campaign Commerce

FUTURE / 22

Challenge

Make a broad appliance portfolio feel coherent, modern and easy to explore across multiple digital formats.

Approach

Developed a compact verbal system that paired futuristic vocabulary with a restrained visual language across site, social and CRM.

Outcome

A modular campaign platform adaptable across categories and communication channels.

A futuristic take on showcasing appliances for customers. The core idea was detailed further as below.

Here are some of the visuals that were created based on this concept, and then further adapted for Site, Social & CRM

Next projectConnected Homes↗

Portfolio link copied