For the summer electronics and appliance campaigns in 2021. Key objectives & highlights:
- To convey a sense of exploration during a time when most people were indoor
- To encapsulate the #NewNormal while also differentiate how we were talking about it
- To provide relevant information through articles to deliver the ‘Read & Shop’ experience
Based on this I worked with the team and skilled freelancers to conceptualise themes for individual landing pages as showcased below
The Indoor Staycation
For Summer Appliances
Merging the idea of distant vacation locations with the experience that your appliances deliver in your home
Indoor is the new outdoor
For Appliances
Bringing home important local experiences for a fulfilling experience
Other touchpoints
We also created expert video content for this campaign, as showcased below
Arnab Mukherjee 